How to Write a LinkedIn Summary That Gets You Noticed

Why Your LinkedIn Summary Matters

Imagine walking into a room full of people. You get one shot to say who you are. That’s what your LinkedIn summary is. It's the first thing people read about you. And just like in real life, first impressions count.

Most people scroll past boring text. They’re looking for someone real. Someone with skills. Someone they get. So if your summary sounds like it came from a resume template, well… you might be missing out.

Let’s fix that.

Start With Who You Are (Really)

People want to connect with people. Not robots. So start with your story.

• What do you love doing?
• What are you curious about?
• What makes your work fun, challenging, or weirdly satisfying?

“I help busy founders turn their messy thoughts into scroll-stopping LinkedIn posts. I write like a human. I even sound like one most days.”

Show What You Do Best

Your summary should answer this:

• Who do you help?
• What do you help them do?
• Why does it matter?

“I work with [who] to [what]. I’m known for [something you're great at]. The best part? [why it matters].”

Tell a Tiny Story

Facts are fine. But stories stick. You don’t need a long tale. Just a moment. Something real.

“Back in 2020, a founder DMed me: ‘I hate LinkedIn. Can you make me sound smart without sounding fake?’ I said yes. Three years later, he still sends voice notes and I still write his posts.”

Add a Bit of Proof

• “Helped a client go from 200 to 10,000+ followers in 4 months.”
• “My posts have brought in leads worth $150K+.”
• “Helped 12 executives find their voice (and their next role).”

Use Keywords (Without Sounding Like a Robot)

LinkedIn is a search engine. Think about what people type in to find someone like you. Sprinkl