How to Build a Personal Brand That Gets You Noticed

Your personal brand is how people see you. It's what comes up when they Google your name. It's what they remember when they leave your LinkedIn profile.

In short: your brand is your story, your value, and your voice — all rolled into one.

And if you want to get noticed? You need to shape that story on purpose.

Why Personal Branding Matters

People trust people, not logos. Whether you're a founder, a C-level executive, or a freelance writer, your personal brand builds trust before you even speak.

• People remember you
• People refer you
• People trust you

That’s how you get noticed — and stay noticed.

Step 1: Find Your Brand Message

Ask Yourself:

• What do I want to be known for?
• Who do I help?
• What problems do I solve?
• What makes me different?

Write down your answers. These become your brand pillars — the foundation for your content and voice.

Example: I help startup founders turn their ideas into powerful LinkedIn posts.

Step 2: Pick a Platform That Works for You

Start with LinkedIn if:

• You work with professionals
• You sell services
• You want to attract clients or partners

Consider Instagram or Twitter if:

• You’re visual or creative
• You share fast ideas or behind-the-scenes

Pick one and get good at it. You can always add more later.

Step 3: Optimize Your Profile

Make it clear, helpful, and real.

LinkedIn Quick Wins:

• Photo: Use a clear, friendly headshot
• Headline: Say what you do and who you help
• About Section: Tell your story in 1–2 short paragraphs
• Featured Section: Show your best work (articles, links, or testimonials)

Step 4: Write a Personal Brand Statement

This is your 1-line summary. It goes in your bio, email signature, and website.

Format: I help [who] do [what] so they can [result].

Examples:

• I help executives write better LinkedIn posts to grow their influence.
• I help SaaS founders turn features into stories that sell.

Step 5: Share Content That Matches Your Brand

Don’t just post. Share value. Show your voice. Teach something helpful.

Content ideas:

• One tip you’ve learned this week
• A story about a mistake you fixed
• A behind-the-scenes of your process
• A myth in your industry — and the truth
• Wins or lessons from your clients

Example:

Everyone says “just post daily.” But no one tells you how. Here's my trick: I write 3 ideas on Sunday and batch the content. What’s your process?

Step 6: Use Visuals to Stand Out

You don’t need to be a designer. You just need to be clear and consistent.

Tools to try:

• Canva: For simple branded graphics
• Pexels or Unsplash: Free stock images
• Loom: For short video messages

Step 7: Stay Consistent (But Flexible)

Branding is a long game. Stay visible with a simple schedule:

• Post 2–3x per week
• Comment on 3–5 posts per day
• Share 1 helpful idea daily

But don’t overthink it: Missed a day? No worries. Tried a format that flopped? Learn and adjust.

Step 8: Engage and Network

You don’t need 10,000 followers. You need 100 real ones who care.

Build your tribe by:

• Commenting with value
• Sending DMs to connect
• Mentioning others when relevant

Step 9: Track What Works

Keep it simple. Track your top posts:

• What topics got the most replies?
• What questions led to DMs?
• What post brought you a lead?

Step 10: Bonus — Add a Personal Website

Once your brand grows, you may want a site. It doesn’t have to be fancy.

1-page website checklist:

• Short intro
• Your services or focus
• Testimonials or proof
• Contact form or email link

Common Mistakes to Avoid

• ❌ Being vague
• ❌ Copying someone else’s voice
• ❌ Talking only about yourself
• ❌ Posting without a point
• ❌ Ghosting your audience for months

Final Thoughts: Be the Brand You Want to Be Known For

Your personal brand is already out there. Every post, reply, or profile view shapes it.

So be thoughtful. Be clear. Be consistent.

And most of all — be useful. That’s what gets you noticed.

You don’t need to be loud. You need to be clear.

You don’t need to be everywhere. Just in the right places — with the right message.